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  • Know Thy Customer

    The One Word in Public Speaking That Conveys Uncertainty

    The art of presenting takes practice and constant refining. It’s easy to fall into a pattern of using words that distract from your speech’s intended impact.  Filler w
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    Scare Tactic Selling is Out: Redefining FUD for the Highly Informed Customer

    Companies have sold their products and services using the “FUD Factor” for years. FUD has stood for Fear, Uncertainty and Doubt. This old school approach doesn’t
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  • Build Your Team

    How Playing Games Increases Workplace Productivity

    What if instead of providing more vacation, bigger paychecks or improved benefits, there is another way to better employees, more effective teams, and higher productivity? Technolo
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    Open-Book Management Works. You Just Need to Get Over These 3 Hurdles

    My sister and I have selected very different lines of work.  She is a nurse practitioner, having spent her career working in nursing homes, operating rooms, and currently in the f
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  • Entrepreneurial Why

    Ditch the Elevator: Find Success by Taking the Stairs

    It is tempting to find a shortcut to success, but approaching your company growth slowly is the smarter way to climb. During a recent interview, a guest shared with me that she tri
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    5 Reasons Why Luck Has Nothing to Do With the Success of Your Business

    When determining what makes you or your company successful, “luck” is not the deciding factor. To claim that you are just “lucky” is a disservice to those c
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    3 Smart Ways Augmented Reality is Changing the Customer Experience

    With the proliferation of smartphones, tablets and beacons, augmented reality continues to be a promising technology for engaging customers throughout their relationship with your
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