NEWS
Monthly Archives: December 2012
User Insight’s Success Leads Entrepreneur, Eric V. Holtzclaw, into New Business Territory
ATLANTA – [November 26, 2012] User Insight, an industry leading user experience research and consulting firm headquartered in Atlanta, Ga., today announced that current CEO and co-Founder, Eric V. Holtzclaw, will leave the company at the end of November. “Our … Continue reading
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Disney Cracks the TV Screen
This article from Gigaom about the change Disney is taking in direction by releasing content first to Netflix instead of to a major network is a prime example of a company waking up to the fact that we live in … Continue reading
Posted in Blog
Tagged consumers, mass customization, second screen, television, viewers
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Marketing Strategy and Operations First, Technology Last
I stumbled upon the following article from Scott Brinker: http://www.chiefmartec.com/2011/05/marketing-technologys-place-in-marketing.html Scott asks the following question regarding marketing technology: “Where should marketing technology live in the marketing organization? I agree with Forrester’s recommendation of creating an office of marketing technology within the department … Continue reading
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Tagged Big Data, CMO, Consumer, Marketing, Marketing Strategy, Strategy, Technology, Tools
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Seriously Siri
Part of my departure from User Insight included decoupling my mobile phone accounts and moving them over to my new company. During the process, my daughter and I, avid iPhone users from the start moved up to the iPhone 5. … Continue reading