Eric V. Holtzclaw
Entrepreneur, Author, Consumer Behavior Expert
Eric has the opportunity to conduct in-depth interviews and understand thousands of consumers annually. He uses this deep knowledge of consumer behavior, combines it with proprietary laddering techniques and a custom technology solution to advise the world’s leading brands on prioritizing strategic investments in technology, marketing and product design.
He is the Founder/CEO of Laddering Works, a marketing strategy firm, and is acting Vice President and General Manager of Preference Management Consulting for PossibleNOW, the industry leader in multi-channel consumer preference management. He has spent 20+ years creating opportunity by identifying and capitalizing on emerging trends and disruptions to business. His professional experience includes: founding multiple successful start-up companies, including one of the first profitable Internet enterprises, and serving as the strategic lead in the implementation of dozens of products and services worldwide.
A sought after speaker on consumer behavior and entrepreneurship, he is co-host of the weekly radio show The “Better You” Project which highlights the stories of individuals that start companies. The show runs on The Better You Network that provides support to owners through the different stages of company growth. His weekly column, Lean Forward, about the future of business and technology appears on Inc.com. Eric’s book, Laddering: Unlocking the Potential of Consumer Behavior, is scheduled for release in July, 2013.