Eric V. Holtzclaw is a serial entrepreneur having founded multiple start-up companies, including one of the first profitable Internet enterprises and a company that appeared on the Inc. 5000 list three years in a row.  Eric advises clients on the “whys” of business:

  • Why customers buy,
  • Why teams work and
  • The all-important “entrepreneurial why”.

He is the Founder/CEO of Laddering Works, a company strategy firm. He has spent 20+ years creating opportunity by identifying and capitalizing on emerging trends and disruptions to business.

A sought after speaker on consumer behavior and entrepreneurship,

He is co-host of the weekly radio show The “Better You” Project which highlights the stories of individuals that start companies and he is a regular contributor to The Dana Barrett Show on Biz1190 where he provides support and advice to owners on how to navigate the different stages of company growth.

His weekly column, Lean Forward, about the future of business and technology appears on Inc.com.  Eric’s book Laddering:Unlocking the Potential of Consumer Behavior is available in bookstores and on Amazon.


Laddering Works, LLC

1225 Johnson Ferry Road
Suite 240
Marietta, GA 30068

Phone: 678-373-0153
Fax: 815-301-6608