Founder: Eric V. Holtzclaw
Entrepreneur, Author, Consumer Behavior Expert
Eric V. Holtzclaw is a serial entrepreneur having founded multiple start-up companies, including one of the first profitable Internet enterprises. His last company appeared on the Inc. 5000 list three years in a row. Eric advises clients on the “whys” of business:
- Why customers buy,
- Why teams work and
- The all-important “entrepreneurial why”.
He is the Founder/CEO of Laddering Works, a marketing strategy firm. He has spent 20+ years creating opportunity by identifying and capitalizing on emerging trends and disruptions to business. His professional experience includes: founding multiple successful start-up companies, including one of the first profitable Internet enterprises, and serving as the strategic lead in the implementation of dozens of products and services worldwide.
A sought after speaker on consumer behavior and entrepreneurship, he is co-host of the weekly radio show The “Better You” Project which highlights the stories of individuals that start companies. The show runs on The Better You Network that provides support to owners through the different stages of company growth. His weekly column, Lean Forward, about the future of business and technology appears on Inc.com. Eric’s book Laddering:Unlocking the Potential of Consumer Behavior is available in bookstores and on Amazon.
Laddering Works, LLC
1225 Johnson Ferry Road
Marietta, GA 30068