5 Lies Business Leaders Tell Themselves

July 17th, 2014 by Eric Holtzclaw

About Eric Holtzclaw

Eric V. Holtzclaw is the Founder/CEO of Laddering Works. He has spent 20+ years creating opportunity by identifying and capitalizing on emerging trends and disruptions to business. Eric is a sought after speaker on consumer behavior and entrepreneurship. His weekly column, Lean Forward, about the future of business and technology appears on Inc.com. Eric is author of the book, Laddering: Unlocking the Potential of Consumer Behavior and a frequent contributor to CMO.com, Fortune, Time and Wall Street Journal.

1 Big Mistake Companies Make When Asking for Money

July 02nd, 2014 by Eric Holtzclaw
I work with companies to reach their next milestone - be that a new sales goal, improved profit margin, size of customer base or number of employees. I start by asking company leadership what they think the primary need is to obtain this objective. They always tell me they need "money". Money can be obtained from one of three sources: new sales, a bank or from an investor.  I share the #1 reason why investors and banks are telling you "no" on my Inc. column.
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About Eric Holtzclaw

Eric V. Holtzclaw is the Founder/CEO of Laddering Works. He has spent 20+ years creating opportunity by identifying and capitalizing on emerging trends and disruptions to business. Eric is a sought after speaker on consumer behavior and entrepreneurship. His weekly column, Lean Forward, about the future of business and technology appears on Inc.com. Eric is author of the book, Laddering: Unlocking the Potential of Consumer Behavior and a frequent contributor to CMO.com, Fortune, Time and Wall Street Journal.

Open-Book Management Works. You Just Need to Get Over These 3 Hurdles

June 26th, 2014 by Eric Holtzclaw
My sister and I have selected very different lines of work.  She is a nurse practitioner, having spent her career working in nursing homes, operating rooms, and currently in the field of breast health.  Needless to say, nothing fazes her about the human body. She has seen and heard it all and she assures her patients there is no way they can surprise her.  She tells them she needs to know everything to really help them out. Her experience with her patients reminds me of what it is like when I first start working with a company. In order to diagnose the underlying problems within a business
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About Eric Holtzclaw

Eric V. Holtzclaw is the Founder/CEO of Laddering Works. He has spent 20+ years creating opportunity by identifying and capitalizing on emerging trends and disruptions to business. Eric is a sought after speaker on consumer behavior and entrepreneurship. His weekly column, Lean Forward, about the future of business and technology appears on Inc.com. Eric is author of the book, Laddering: Unlocking the Potential of Consumer Behavior and a frequent contributor to CMO.com, Fortune, Time and Wall Street Journal.

3 Conference Networking Rules to Live by

June 11th, 2014 by Eric Holtzclaw
I attend many conferences, both as a speaker and as an attendee. I find that I don't always get all that I would hope or expect from the experience. Part of the problem is, I don't remember going through any classes or training that taught me what to do at a conference or that gave me the tools I needed to maximize my experience. That's why I was excited when I came across the book Conference Crushing and had the honor of interviewing the author, Tyler Wagner, on my podcast. His Amazon bestseller shares the "17 undeniable rules of relationship building," which you can use to make the most out of your next conference.
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About Eric Holtzclaw

Eric V. Holtzclaw is the Founder/CEO of Laddering Works. He has spent 20+ years creating opportunity by identifying and capitalizing on emerging trends and disruptions to business. Eric is a sought after speaker on consumer behavior and entrepreneurship. His weekly column, Lean Forward, about the future of business and technology appears on Inc.com. Eric is author of the book, Laddering: Unlocking the Potential of Consumer Behavior and a frequent contributor to CMO.com, Fortune, Time and Wall Street Journal.

3 Things You Must Master Before Expanding

May 15th, 2014 by Eric Holtzclaw
Once your company is up and running and you have created some brand awareness, the thought of opening another office or location can be a great temptation. But expand too quickly and you risk killing what you have created. Choose not to expand and you may miss the opportunity to become the next Chipotle or Pinkberry. Before you consider taking on this new challenge with your business, make sure you have the items I covered on my Inc. column covered.
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About Eric Holtzclaw

Eric V. Holtzclaw is the Founder/CEO of Laddering Works. He has spent 20+ years creating opportunity by identifying and capitalizing on emerging trends and disruptions to business. Eric is a sought after speaker on consumer behavior and entrepreneurship. His weekly column, Lean Forward, about the future of business and technology appears on Inc.com. Eric is author of the book, Laddering: Unlocking the Potential of Consumer Behavior and a frequent contributor to CMO.com, Fortune, Time and Wall Street Journal.

2 Things That Make a Business Idea Brilliant

May 06th, 2014 by Eric Holtzclaw
I see a lot of startup pitches every year. And the more I see, the more I've realized that brilliant business ideas come down to two things: Is it simple? Does it solve a real problem? This was made even clearer to me recently while I watched startup pitches in Charleston, South Carolina, at Dig South, a conference combining great entertainment, cutting-edge technology, pitch events, and fantastic networking. Read about three fantastic startups that caught my attention, and why, on my Inc. column.
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About Eric Holtzclaw

Eric V. Holtzclaw is the Founder/CEO of Laddering Works. He has spent 20+ years creating opportunity by identifying and capitalizing on emerging trends and disruptions to business. Eric is a sought after speaker on consumer behavior and entrepreneurship. His weekly column, Lean Forward, about the future of business and technology appears on Inc.com. Eric is author of the book, Laddering: Unlocking the Potential of Consumer Behavior and a frequent contributor to CMO.com, Fortune, Time and Wall Street Journal.

9 Things You Learn When Your Startup Crashes and Burns

April 28th, 2014 by Eric Holtzclaw
Most business and startup conferences focus on successes and "how to" techniques. I attended an event in Atlanta this weekend that was definitely not that kind of conference. It's called FailCon, and it's designed especially for celebrating failures and learning from them. And, boy, was there a lot to learn. Visit my Inc. column to learn  nine key takeaways from my fellow presenters.
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About Eric Holtzclaw

Eric V. Holtzclaw is the Founder/CEO of Laddering Works. He has spent 20+ years creating opportunity by identifying and capitalizing on emerging trends and disruptions to business. Eric is a sought after speaker on consumer behavior and entrepreneurship. His weekly column, Lean Forward, about the future of business and technology appears on Inc.com. Eric is author of the book, Laddering: Unlocking the Potential of Consumer Behavior and a frequent contributor to CMO.com, Fortune, Time and Wall Street Journal.

The Easiest Way to Find Your Next Customer

April 24th, 2014 by Eric Holtzclaw
I received an email this past weekend from a reader of my column that included the following: "I am aware that I will probably not get a response due to your busy schedule and workload, but I thought it might not hurt to try." It is a shame that this person's first thought is that I wouldn't think he was worth the time to warrant my response.  As our connections with each other grow more "virtual," it's easy to overlook (or ignore) an email from a stranger or an introduction made by someone you know to someone new. For more ways to find your next customer, visit my Inc column.
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About Eric Holtzclaw

Eric V. Holtzclaw is the Founder/CEO of Laddering Works. He has spent 20+ years creating opportunity by identifying and capitalizing on emerging trends and disruptions to business. Eric is a sought after speaker on consumer behavior and entrepreneurship. His weekly column, Lean Forward, about the future of business and technology appears on Inc.com. Eric is author of the book, Laddering: Unlocking the Potential of Consumer Behavior and a frequent contributor to CMO.com, Fortune, Time and Wall Street Journal.

Are You Wasting Your Most Valuable Asset?

April 04th, 2014 by Eric Holtzclaw
As an entrepreneur or small business owner you are undoubtedly very busy.  You have so much to do every day: customers to find, employees to hire (or fire), potential partners to meet.  But is all that stuff moving your business forward? As they say, activity doesn't always equal forward momentum. As a business owner, your time is your most valuable asset. It's also the easiest asset to lose track of. If you're not careful, it can be very easy as you build your company to spend that precious asset on the wrong things. Read more about managing this valuable asset on my Inc. column.
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About Eric Holtzclaw

Eric V. Holtzclaw is the Founder/CEO of Laddering Works. He has spent 20+ years creating opportunity by identifying and capitalizing on emerging trends and disruptions to business. Eric is a sought after speaker on consumer behavior and entrepreneurship. His weekly column, Lean Forward, about the future of business and technology appears on Inc.com. Eric is author of the book, Laddering: Unlocking the Potential of Consumer Behavior and a frequent contributor to CMO.com, Fortune, Time and Wall Street Journal.

3 Steps to Becoming a Thought Leader

March 27th, 2014 by Eric Holtzclaw
When your customer is in the market for your product or service, they narrow the field by searching for relevant content to inform their decision. They do that long before you have an opportunity to make an overt sale: In the business-to-business space, studies show that 57% of buyers have already made up their mind about which company they will buy from before they even pick up the phone to call a salesperson. This means you--and your company--can get a lot of advantage out of positioning as a thought leader in your industry. Read more about the 3 steps to make this happen on my Inc. column.
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About Eric Holtzclaw

Eric V. Holtzclaw is the Founder/CEO of Laddering Works. He has spent 20+ years creating opportunity by identifying and capitalizing on emerging trends and disruptions to business. Eric is a sought after speaker on consumer behavior and entrepreneurship. His weekly column, Lean Forward, about the future of business and technology appears on Inc.com. Eric is author of the book, Laddering: Unlocking the Potential of Consumer Behavior and a frequent contributor to CMO.com, Fortune, Time and Wall Street Journal.
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