How Playing Games Increases Workplace Productivity

November 12th, 2014 by Admin

Ditch the Elevator: Find Success by Taking the Stairs

November 05th, 2014 by Admin
It is tempting to find a shortcut to success, but approaching your company growth slowly is the smarter way to climb. During a recent interview, a guest shared with me that she tried to "take the elevator to success" and the "tumble down the stairs" was rough and unnecessary.  As a result, she is an advocate of slow company growth and her advice to other small business owners: take the stairs. Read my Inc. article and find out why companies that take the stairs are more successful in the long run.
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5 Reasons Why Luck Has Nothing to Do With the Success of Your Business

October 29th, 2014 by Eric Holtzclaw

About Eric Holtzclaw

Eric V. Holtzclaw is the Founder/CEO of Laddering Works. He has spent 20+ years creating opportunity by identifying and capitalizing on emerging trends and disruptions to business. Eric is a sought after speaker on consumer behavior and entrepreneurship. His weekly column, Lean Forward, about the future of business and technology appears on Inc.com. Eric is author of the book, Laddering: Unlocking the Potential of Consumer Behavior and a frequent contributor to CMO.com, Fortune, Time and Wall Street Journal.

The One Word in Public Speaking That Conveys Uncertainty

October 22nd, 2014 by Eric Holtzclaw

About Eric Holtzclaw

Eric V. Holtzclaw is the Founder/CEO of Laddering Works. He has spent 20+ years creating opportunity by identifying and capitalizing on emerging trends and disruptions to business. Eric is a sought after speaker on consumer behavior and entrepreneurship. His weekly column, Lean Forward, about the future of business and technology appears on Inc.com. Eric is author of the book, Laddering: Unlocking the Potential of Consumer Behavior and a frequent contributor to CMO.com, Fortune, Time and Wall Street Journal.

Scare Tactic Selling is Out: Redefining FUD for the Highly Informed Customer

October 15th, 2014 by Eric Holtzclaw

About Eric Holtzclaw

Eric V. Holtzclaw is the Founder/CEO of Laddering Works. He has spent 20+ years creating opportunity by identifying and capitalizing on emerging trends and disruptions to business. Eric is a sought after speaker on consumer behavior and entrepreneurship. His weekly column, Lean Forward, about the future of business and technology appears on Inc.com. Eric is author of the book, Laddering: Unlocking the Potential of Consumer Behavior and a frequent contributor to CMO.com, Fortune, Time and Wall Street Journal.

3 Smart Ways Augmented Reality is Changing the Customer Experience

October 08th, 2014 by Admin

The Art of Setting Your Price

October 01st, 2014 by Eric Holtzclaw

About Eric Holtzclaw

Eric V. Holtzclaw is the Founder/CEO of Laddering Works. He has spent 20+ years creating opportunity by identifying and capitalizing on emerging trends and disruptions to business. Eric is a sought after speaker on consumer behavior and entrepreneurship. His weekly column, Lean Forward, about the future of business and technology appears on Inc.com. Eric is author of the book, Laddering: Unlocking the Potential of Consumer Behavior and a frequent contributor to CMO.com, Fortune, Time and Wall Street Journal.

Business CPR: Getting Your Company Back on Track

September 12th, 2014 by Eric Holtzclaw
Do you feel like your business is gasping for air? It might be time for some business CPR. Many of the companies I work with have hit a rut. They aren't growing as quickly as they had hoped or they are suffering from setbacks. It's a natural part of your company's growth curve to feel like you are gasping for air at some point in the climb. My Inc. article will show you how applying business CPR may be the very thing you need to get through.  
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About Eric Holtzclaw

Eric V. Holtzclaw is the Founder/CEO of Laddering Works. He has spent 20+ years creating opportunity by identifying and capitalizing on emerging trends and disruptions to business. Eric is a sought after speaker on consumer behavior and entrepreneurship. His weekly column, Lean Forward, about the future of business and technology appears on Inc.com. Eric is author of the book, Laddering: Unlocking the Potential of Consumer Behavior and a frequent contributor to CMO.com, Fortune, Time and Wall Street Journal.

The Most Powerful Way to End a Presentation

August 29th, 2014 by Eric Holtzclaw
There are many tips for delivering a great presentation, and while it is important to grab your audience at the beginning, what you do at the end can make all the difference in your presentation's overall impact and success. Use one of these approaches found in my Inc. article to make sure your next presentation achieves the result you desire.
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About Eric Holtzclaw

Eric V. Holtzclaw is the Founder/CEO of Laddering Works. He has spent 20+ years creating opportunity by identifying and capitalizing on emerging trends and disruptions to business. Eric is a sought after speaker on consumer behavior and entrepreneurship. His weekly column, Lean Forward, about the future of business and technology appears on Inc.com. Eric is author of the book, Laddering: Unlocking the Potential of Consumer Behavior and a frequent contributor to CMO.com, Fortune, Time and Wall Street Journal.

3 Types of Focused Leaders

August 22nd, 2014 by Eric Holtzclaw
Where the leader looks, so goes the team and the company. Consider where you are focusing your efforts. I can always tell the true interests of a company leader by their focus. Often that focus isn't the best direction for the company. Learning to strike a healthy balance in your focus is key to driving your company to the success you want and envision. Leaders fall into 3 categories. Read about these 3 categories in my Inc. article     ead about the three common myths he sees companies falling for around Big Data on my Inc. column. - See more at: http://www.ladderingworks.com/3-big-myths-about-big-data/#sthash.Yu
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About Eric Holtzclaw

Eric V. Holtzclaw is the Founder/CEO of Laddering Works. He has spent 20+ years creating opportunity by identifying and capitalizing on emerging trends and disruptions to business. Eric is a sought after speaker on consumer behavior and entrepreneurship. His weekly column, Lean Forward, about the future of business and technology appears on Inc.com. Eric is author of the book, Laddering: Unlocking the Potential of Consumer Behavior and a frequent contributor to CMO.com, Fortune, Time and Wall Street Journal.
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