3 Types of Focused Leaders

August 22nd, 2014 by Eric Holtzclaw
Where the leader looks, so goes the team and the company. Consider where you are focusing your efforts. I can always tell the true interests of a company leader by their focus. Often that focus isn't the best direction for the company. Learning to strike a healthy balance in your focus is key to driving your company to the success you want and envision. Leaders fall into 3 categories. Read about these 3 categories in my Inc. article     ead about the three common myths he sees companies falling for around Big Data on my Inc. column. - See more at: http://www.ladderingworks.com/3-big-myths-about-big-data/#sthash.Yu
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About Eric Holtzclaw

Eric V. Holtzclaw is the Founder/CEO of Laddering Works. He has spent 20+ years creating opportunity by identifying and capitalizing on emerging trends and disruptions to business. Eric is a sought after speaker on consumer behavior and entrepreneurship. His weekly column, Lean Forward, about the future of business and technology appears on Inc.com. Eric is author of the book, Laddering: Unlocking the Potential of Consumer Behavior and a frequent contributor to CMO.com, Fortune, Time and Wall Street Journal.

Rule of 3: The Secret to Explosive Growth

August 15th, 2014 by Eric Holtzclaw
How do you know when to turn a task into a documented, repeatable process? The rule of 3 should be your guide. I advise companies on how to overcome their barriers to meaningful growth. As I perform my assessments on what's holding the company back, I purposefully seek out inefficiencies in handoffs and gaps between systems. Identification of these issues is often the key to improved profitability and better margins . As I uncover an issue, I ask the business leaders "why haven't you turned that into a process?" or "have you explored ways to make that more efficient?" Find the answer to
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About Eric Holtzclaw

Eric V. Holtzclaw is the Founder/CEO of Laddering Works. He has spent 20+ years creating opportunity by identifying and capitalizing on emerging trends and disruptions to business. Eric is a sought after speaker on consumer behavior and entrepreneurship. His weekly column, Lean Forward, about the future of business and technology appears on Inc.com. Eric is author of the book, Laddering: Unlocking the Potential of Consumer Behavior and a frequent contributor to CMO.com, Fortune, Time and Wall Street Journal.

3 Big Myths About Big Data

August 09th, 2014 by Eric Holtzclaw
With all the current hype, be careful not to fall for any of these Big Data myths. Much of the conversation about Big Data surrounds the topic of its actual collection, but unless both your internal and external users can easily consume data, it is worthless. I was talking with Michel Guillet of Juice Analytics, a provider of products and services that make visualizing Big Data easier, about this very problem. Read about the three common myths he sees companies falling for around Big Data on my Inc. column.
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About Eric Holtzclaw

Eric V. Holtzclaw is the Founder/CEO of Laddering Works. He has spent 20+ years creating opportunity by identifying and capitalizing on emerging trends and disruptions to business. Eric is a sought after speaker on consumer behavior and entrepreneurship. His weekly column, Lean Forward, about the future of business and technology appears on Inc.com. Eric is author of the book, Laddering: Unlocking the Potential of Consumer Behavior and a frequent contributor to CMO.com, Fortune, Time and Wall Street Journal.

Bouncing Back from a Business Blunder

July 30th, 2014 by Eric Holtzclaw
As you build and grow your business, mistakes are going to happen. It's how you and your organization address that mistake that matters the most. Give Your Customers What They Want Netflix made a huge blunder in 2011 when it decided to split its DVD and streaming services into two businesses. This decision was made on the heels of a significant price increase and resulted in the loss of 1 million customers. Netflix was definitely not giving their customers what they wanted and very few companies could survive such a dramatic blunder. But the company has rebounded in recent years by giving viewer'
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About Eric Holtzclaw

Eric V. Holtzclaw is the Founder/CEO of Laddering Works. He has spent 20+ years creating opportunity by identifying and capitalizing on emerging trends and disruptions to business. Eric is a sought after speaker on consumer behavior and entrepreneurship. His weekly column, Lean Forward, about the future of business and technology appears on Inc.com. Eric is author of the book, Laddering: Unlocking the Potential of Consumer Behavior and a frequent contributor to CMO.com, Fortune, Time and Wall Street Journal.

5 Lies Business Leaders Tell Themselves

July 17th, 2014 by Eric Holtzclaw

About Eric Holtzclaw

Eric V. Holtzclaw is the Founder/CEO of Laddering Works. He has spent 20+ years creating opportunity by identifying and capitalizing on emerging trends and disruptions to business. Eric is a sought after speaker on consumer behavior and entrepreneurship. His weekly column, Lean Forward, about the future of business and technology appears on Inc.com. Eric is author of the book, Laddering: Unlocking the Potential of Consumer Behavior and a frequent contributor to CMO.com, Fortune, Time and Wall Street Journal.

1 Big Mistake Companies Make When Asking for Money

July 02nd, 2014 by Eric Holtzclaw
I work with companies to reach their next milestone - be that a new sales goal, improved profit margin, size of customer base or number of employees. I start by asking company leadership what they think the primary need is to obtain this objective. They always tell me they need "money". Money can be obtained from one of three sources: new sales, a bank or from an investor.  I share the #1 reason why investors and banks are telling you "no" on my Inc. column.
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About Eric Holtzclaw

Eric V. Holtzclaw is the Founder/CEO of Laddering Works. He has spent 20+ years creating opportunity by identifying and capitalizing on emerging trends and disruptions to business. Eric is a sought after speaker on consumer behavior and entrepreneurship. His weekly column, Lean Forward, about the future of business and technology appears on Inc.com. Eric is author of the book, Laddering: Unlocking the Potential of Consumer Behavior and a frequent contributor to CMO.com, Fortune, Time and Wall Street Journal.

Open-Book Management Works. You Just Need to Get Over These 3 Hurdles

June 26th, 2014 by Eric Holtzclaw
My sister and I have selected very different lines of work.  She is a nurse practitioner, having spent her career working in nursing homes, operating rooms, and currently in the field of breast health.  Needless to say, nothing fazes her about the human body. She has seen and heard it all and she assures her patients there is no way they can surprise her.  She tells them she needs to know everything to really help them out. Her experience with her patients reminds me of what it is like when I first start working with a company. In order to diagnose the underlying problems within a business
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About Eric Holtzclaw

Eric V. Holtzclaw is the Founder/CEO of Laddering Works. He has spent 20+ years creating opportunity by identifying and capitalizing on emerging trends and disruptions to business. Eric is a sought after speaker on consumer behavior and entrepreneurship. His weekly column, Lean Forward, about the future of business and technology appears on Inc.com. Eric is author of the book, Laddering: Unlocking the Potential of Consumer Behavior and a frequent contributor to CMO.com, Fortune, Time and Wall Street Journal.

3 Conference Networking Rules to Live by

June 11th, 2014 by Eric Holtzclaw
I attend many conferences, both as a speaker and as an attendee. I find that I don't always get all that I would hope or expect from the experience. Part of the problem is, I don't remember going through any classes or training that taught me what to do at a conference or that gave me the tools I needed to maximize my experience. That's why I was excited when I came across the book Conference Crushing and had the honor of interviewing the author, Tyler Wagner, on my podcast. His Amazon bestseller shares the "17 undeniable rules of relationship building," which you can use to make the most out of your next conference.
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About Eric Holtzclaw

Eric V. Holtzclaw is the Founder/CEO of Laddering Works. He has spent 20+ years creating opportunity by identifying and capitalizing on emerging trends and disruptions to business. Eric is a sought after speaker on consumer behavior and entrepreneurship. His weekly column, Lean Forward, about the future of business and technology appears on Inc.com. Eric is author of the book, Laddering: Unlocking the Potential of Consumer Behavior and a frequent contributor to CMO.com, Fortune, Time and Wall Street Journal.

3 Things You Must Master Before Expanding

May 15th, 2014 by Eric Holtzclaw
Once your company is up and running and you have created some brand awareness, the thought of opening another office or location can be a great temptation. But expand too quickly and you risk killing what you have created. Choose not to expand and you may miss the opportunity to become the next Chipotle or Pinkberry. Before you consider taking on this new challenge with your business, make sure you have the items I covered on my Inc. column covered.
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About Eric Holtzclaw

Eric V. Holtzclaw is the Founder/CEO of Laddering Works. He has spent 20+ years creating opportunity by identifying and capitalizing on emerging trends and disruptions to business. Eric is a sought after speaker on consumer behavior and entrepreneurship. His weekly column, Lean Forward, about the future of business and technology appears on Inc.com. Eric is author of the book, Laddering: Unlocking the Potential of Consumer Behavior and a frequent contributor to CMO.com, Fortune, Time and Wall Street Journal.

2 Things That Make a Business Idea Brilliant

May 06th, 2014 by Eric Holtzclaw
I see a lot of startup pitches every year. And the more I see, the more I've realized that brilliant business ideas come down to two things: Is it simple? Does it solve a real problem? This was made even clearer to me recently while I watched startup pitches in Charleston, South Carolina, at Dig South, a conference combining great entertainment, cutting-edge technology, pitch events, and fantastic networking. Read about three fantastic startups that caught my attention, and why, on my Inc. column.
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About Eric Holtzclaw

Eric V. Holtzclaw is the Founder/CEO of Laddering Works. He has spent 20+ years creating opportunity by identifying and capitalizing on emerging trends and disruptions to business. Eric is a sought after speaker on consumer behavior and entrepreneurship. His weekly column, Lean Forward, about the future of business and technology appears on Inc.com. Eric is author of the book, Laddering: Unlocking the Potential of Consumer Behavior and a frequent contributor to CMO.com, Fortune, Time and Wall Street Journal.
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