The One Word in Public Speaking That Conveys Uncertainty

October 22nd, 2014 by Eric Holtzclaw

About Eric Holtzclaw

Eric V. Holtzclaw is the Founder/CEO of Laddering Works. He has spent 20+ years creating opportunity by identifying and capitalizing on emerging trends and disruptions to business. Eric is a sought after speaker on consumer behavior and entrepreneurship. His weekly column, Lean Forward, about the future of business and technology appears on Inc.com. Eric is author of the book, Laddering: Unlocking the Potential of Consumer Behavior and a frequent contributor to CMO.com, Fortune, Time and Wall Street Journal.

Scare Tactic Selling is Out: Redefining FUD for the Highly Informed Customer

October 15th, 2014 by Eric Holtzclaw

About Eric Holtzclaw

Eric V. Holtzclaw is the Founder/CEO of Laddering Works. He has spent 20+ years creating opportunity by identifying and capitalizing on emerging trends and disruptions to business. Eric is a sought after speaker on consumer behavior and entrepreneurship. His weekly column, Lean Forward, about the future of business and technology appears on Inc.com. Eric is author of the book, Laddering: Unlocking the Potential of Consumer Behavior and a frequent contributor to CMO.com, Fortune, Time and Wall Street Journal.

3 Smart Ways Augmented Reality is Changing the Customer Experience

October 08th, 2014 by Admin

The Art of Setting Your Price

October 01st, 2014 by Eric Holtzclaw

About Eric Holtzclaw

Eric V. Holtzclaw is the Founder/CEO of Laddering Works. He has spent 20+ years creating opportunity by identifying and capitalizing on emerging trends and disruptions to business. Eric is a sought after speaker on consumer behavior and entrepreneurship. His weekly column, Lean Forward, about the future of business and technology appears on Inc.com. Eric is author of the book, Laddering: Unlocking the Potential of Consumer Behavior and a frequent contributor to CMO.com, Fortune, Time and Wall Street Journal.

Business CPR: Getting Your Company Back on Track

September 12th, 2014 by Eric Holtzclaw
Do you feel like your business is gasping for air? It might be time for some business CPR. Many of the companies I work with have hit a rut. They aren't growing as quickly as they had hoped or they are suffering from setbacks. It's a natural part of your company's growth curve to feel like you are gasping for air at some point in the climb. My Inc. article will show you how applying business CPR may be the very thing you need to get through.  
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About Eric Holtzclaw

Eric V. Holtzclaw is the Founder/CEO of Laddering Works. He has spent 20+ years creating opportunity by identifying and capitalizing on emerging trends and disruptions to business. Eric is a sought after speaker on consumer behavior and entrepreneurship. His weekly column, Lean Forward, about the future of business and technology appears on Inc.com. Eric is author of the book, Laddering: Unlocking the Potential of Consumer Behavior and a frequent contributor to CMO.com, Fortune, Time and Wall Street Journal.

The Most Powerful Way to End a Presentation

August 29th, 2014 by Eric Holtzclaw
There are many tips for delivering a great presentation, and while it is important to grab your audience at the beginning, what you do at the end can make all the difference in your presentation's overall impact and success. Use one of these approaches found in my Inc. article to make sure your next presentation achieves the result you desire.
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About Eric Holtzclaw

Eric V. Holtzclaw is the Founder/CEO of Laddering Works. He has spent 20+ years creating opportunity by identifying and capitalizing on emerging trends and disruptions to business. Eric is a sought after speaker on consumer behavior and entrepreneurship. His weekly column, Lean Forward, about the future of business and technology appears on Inc.com. Eric is author of the book, Laddering: Unlocking the Potential of Consumer Behavior and a frequent contributor to CMO.com, Fortune, Time and Wall Street Journal.

3 Types of Focused Leaders

August 22nd, 2014 by Eric Holtzclaw
Where the leader looks, so goes the team and the company. Consider where you are focusing your efforts. I can always tell the true interests of a company leader by their focus. Often that focus isn't the best direction for the company. Learning to strike a healthy balance in your focus is key to driving your company to the success you want and envision. Leaders fall into 3 categories. Read about these 3 categories in my Inc. article     ead about the three common myths he sees companies falling for around Big Data on my Inc. column. - See more at: http://www.ladderingworks.com/3-big-myths-about-big-data/#sthash.Yu
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About Eric Holtzclaw

Eric V. Holtzclaw is the Founder/CEO of Laddering Works. He has spent 20+ years creating opportunity by identifying and capitalizing on emerging trends and disruptions to business. Eric is a sought after speaker on consumer behavior and entrepreneurship. His weekly column, Lean Forward, about the future of business and technology appears on Inc.com. Eric is author of the book, Laddering: Unlocking the Potential of Consumer Behavior and a frequent contributor to CMO.com, Fortune, Time and Wall Street Journal.

Rule of 3: The Secret to Explosive Growth

August 15th, 2014 by Eric Holtzclaw
How do you know when to turn a task into a documented, repeatable process? The rule of 3 should be your guide. I advise companies on how to overcome their barriers to meaningful growth. As I perform my assessments on what's holding the company back, I purposefully seek out inefficiencies in handoffs and gaps between systems. Identification of these issues is often the key to improved profitability and better margins . As I uncover an issue, I ask the business leaders "why haven't you turned that into a process?" or "have you explored ways to make that more efficient?" Find the answer to
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About Eric Holtzclaw

Eric V. Holtzclaw is the Founder/CEO of Laddering Works. He has spent 20+ years creating opportunity by identifying and capitalizing on emerging trends and disruptions to business. Eric is a sought after speaker on consumer behavior and entrepreneurship. His weekly column, Lean Forward, about the future of business and technology appears on Inc.com. Eric is author of the book, Laddering: Unlocking the Potential of Consumer Behavior and a frequent contributor to CMO.com, Fortune, Time and Wall Street Journal.

3 Big Myths About Big Data

August 09th, 2014 by Eric Holtzclaw
With all the current hype, be careful not to fall for any of these Big Data myths. Much of the conversation about Big Data surrounds the topic of its actual collection, but unless both your internal and external users can easily consume data, it is worthless. I was talking with Michel Guillet of Juice Analytics, a provider of products and services that make visualizing Big Data easier, about this very problem. Read about the three common myths he sees companies falling for around Big Data on my Inc. column.
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About Eric Holtzclaw

Eric V. Holtzclaw is the Founder/CEO of Laddering Works. He has spent 20+ years creating opportunity by identifying and capitalizing on emerging trends and disruptions to business. Eric is a sought after speaker on consumer behavior and entrepreneurship. His weekly column, Lean Forward, about the future of business and technology appears on Inc.com. Eric is author of the book, Laddering: Unlocking the Potential of Consumer Behavior and a frequent contributor to CMO.com, Fortune, Time and Wall Street Journal.

Bouncing Back from a Business Blunder

July 30th, 2014 by Eric Holtzclaw
As you build and grow your business, mistakes are going to happen. It's how you and your organization address that mistake that matters the most. Give Your Customers What They Want Netflix made a huge blunder in 2011 when it decided to split its DVD and streaming services into two businesses. This decision was made on the heels of a significant price increase and resulted in the loss of 1 million customers. Netflix was definitely not giving their customers what they wanted and very few companies could survive such a dramatic blunder. But the company has rebounded in recent years by giving viewer'
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About Eric Holtzclaw

Eric V. Holtzclaw is the Founder/CEO of Laddering Works. He has spent 20+ years creating opportunity by identifying and capitalizing on emerging trends and disruptions to business. Eric is a sought after speaker on consumer behavior and entrepreneurship. His weekly column, Lean Forward, about the future of business and technology appears on Inc.com. Eric is author of the book, Laddering: Unlocking the Potential of Consumer Behavior and a frequent contributor to CMO.com, Fortune, Time and Wall Street Journal.
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