Category Archives: Marketing

I Bet You Are Making This Presentation Mistake (1/8)

Welcome to the 1st Wednesday Answer of 2014.  I hope your year is off to a fantastic start. On my radio show “Lessons in Laddering” this past Sunday, my guest was Tom Nixon from www.tomnixondesign.com We have all been there …

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Would Nick Saban Make it as a CEO?

I was born and raised in the South where college football is a religion. I had no SEC affiliation, so when I got married, my wife’s family seized on the fact that I had no true allegiance and I became …

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It’s a Great Time to be a Geek! (11/27)

As we move into the holiday season, and specifically celebrate Thanksgiving, I am very thankful for the opportunity I have each week to share entrepreneurial and small business lessons I have learned with the readers of my Inc column. This …

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Confirming Your Ladders

In earlier posts in this series, I introduced the concept of laddering, explained why it’s important for understanding consumers, and broke down the seven steps to laddering. Today, we’ll talk about how to confirm the existence of the customer clusters …

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Drip, Drip, Drip – Tapping Into a Faucet of Sales! (11/20)

On Lessons in Laddering, my weekly radio show on KCAA 1050 AM, my guest was Desiree Scales from Bella Web Design.  Desiree has created websites for companies of all sizes for over 15 years and is an Infusionsoft Certified Consultant.  …

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Seven Steps to Laddering

Now that I’ve introduced the concept of laddering and why it’s important for understanding your consumers, let’s go through some practical advice for conducting laddering with your consumers to ensure you are getting to a foundational understanding of what they …

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Eric V. Holtzclaw Named “Superstar of the Week” by Business Superstar

If you are a regular reader of Inc. magazine or you have browsed the pages of the Wall Street Journal and the Washington Post, then you will certainly recognize the name of Eric V. Holtzclaw – he has written for …

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Effective Facebook Marketing (11/13)

I enjoyed meeting many of you this past week at Write2Market‘s Industry Leadership Summit or The Toastmasters 2013 Fall Conference.  Both events were full of smart people with inspiring stories and useful advice on how to move up to the next …

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Daily Deals Are Back: Are They Right For You?

Welcome to the daily deal backlash to the backlash. First touted as the perfect marketing platform for small business, Groupon, LivingSocial and similar services were then pounded in print and social media for destroying mom-and-pop retailers who couldn’t meet demand. …

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Small business advice: What you need to know about new telemarketing regulations

The Federal Communications Commission (FCC) recently started enforcing new rules requiring businesses to obtain “prior express written consent” before calling or texting consumers for solicitation purposes. The change creates new challenges for small firms already struggling to adapt to evolving …

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