Marketing and Product Development Best Practices for a Fragmented Economy

The rules for marketing and product development have changed forever.

You no longer control where and how consumers receive marketing messages. The consumer is in charge with ever growing choice and a shrinking decision window.

Consumers seek relationship from brands and companies, not a transaction. Therefore, it is crucial to understand what drives customer behavior to design products, marketing and experiences that will succeed.

Laddering explains how to better understand your customers’ core values.

Use Laddering techniques  to map your customer’s DNA and understand why consumers buy from you.
This knowledge:

- Unlocks your company’s big data to make smart, informed decisions

- Makes you look at your customers in a new way and as a result maximize your profits and reduce your support costs.

-Provides a framework for evaluating what marketing messages, campaigns and experiences are appropriate.

You must understand what is truly important in order to build relationships with consumers and to market for success in the new many-to-many economy. Laddering offers the tools and knowledge you need to thrive.

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